“The whole communication of “Mr. Clean” trademark is principally based on strenght and physical power concepts , well represented by the famous bald muscle man logo. With this dumb-bell packaging we have tried to find a simple but incisive shape to strenghten that idea and to give product more visibility on supermarket shelf. We have also considered packaging reusability as an important feature: the empty bottle can be easily filled with water or sand and transformed in a colourful dumb-bell for fitness. A fun excercises booklet inside the cap can be useful for home training.”
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This is so Cool. my only issue is that it might be hard to package as a unit in a box. They might have to resort to packing peanuts and that is bad for the environment. Vacume packing might work but the energy used might outweigh the benefits. Hmmm… let me think about this one.
Be careful with the re-use issue. While it is certainly a worthy idea, and I agree that the “buffing up” image really works with Mr. Clean, I know already they have markings on their packages that reminds people not to reuse their empty bottles because there might still be chemicals inside. Encouraging reuse as something that one might fill with water in order to partake in a strenuous activity only increases the risk that someone might end up using it as a water bottle.